They talked us out of the first tower we wanted. Six months later we understood why.
R. BajajPrimary - DLF
Primary Market
Invest directly with India's leading developers.
Access Gurugram's most sought-after residential and commercial developments through a trusted advisory that places your interests first.
From luxury residences and premium commercial assets to landmark mixed-use developments, we provide strategic guidance throughout every stage of the investment journey.
Why Buy in the Primary Market
Invest at the beginning of growth.
The primary market offers direct access to newly launched and under-construction developments sold by developers. Whether you're purchasing a home or making an investment, buying directly from the developer often provides greater flexibility, better pricing opportunities, and long-term appreciation potential.
Unlike resale transactions, primary market investments allow buyers to benefit from launch pricing, structured payment plans, modern specifications, and the latest architectural and lifestyle innovations.
At GREC, we simplify the process by evaluating projects on location fundamentals, developer credibility, future infrastructure, and long-term investment viability.
Launch pricingBefore public inventory opens
The Advantage
Why investors choose the primary market
01
Early Entry Advantage
Secure premium inventory before prices appreciate — the single biggest structural advantage available to a Gurugram buyer.
02
Flexible Payment Plans
Construction-linked and milestone-based schedules spread the outflow rather than demanding it upfront.
03
Modern Design & Amenities
Contemporary architecture, sustainability, wellness amenities, smart-home technology and integrated communities.
04
Higher Appreciation Potential
Strategically launched projects often see significant capital appreciation across the construction cycle.
05
Developer Warranty & Support
Direct developer accountability at possession, and structured after-sales service.
06
Regulatory Protection
RERA-registered projects carry statutory transparency, defined timelines, and real recourse.
Residential
Luxury living designed
for the future
Gurugram has become one of India's premier residential destinations. We curate opportunities from developers known for design excellence, construction quality and long-term appreciation.
01
Luxury Apartments
Expansive layouts, premium finishes, smart-home integration, concierge services and landscaped wellness environments.
02
Penthouses
For those seeking exclusivity — panoramic views, private terraces, bespoke interiors and exceptional privacy within premium developments.
03
Villas
Independent residences within gated communities — space, privacy, landscaped gardens and complete ownership.
04
Branded Residences
Developed with internationally recognised hospitality and lifestyle brands — premium architecture with curated service and global standards.
Featured Projects
Live inventory
Allotment openDLF
The Dahlias
Sector 54, Golf Course Road
RERA: [TBC]
Possession 2027DLF
The Arbour
Sector 63, Golf Course Extension
RERA: [TBC]
New launchM3M
M3M Altitude
Sector 65, Golf Course Extension
RERA: [TBC]
Ready to moveEmaar
Emaar Marbella
Sector 66, Golf Course Extension
RERA: [TBC]
Under constructionGodrej
Godrej Aristocrat
Sector 49, Golf Course Extension
RERA: [TBC]
Pre-launchSignature Global
Deluxe DXP
Sector 37D, Dwarka Expressway
RERA: [TBC]
Commercial
Commercial investments built
for long-term wealth
Stable rental yields, professional tenants and long-term capital appreciation. We advise across offices, retail, SCO and mixed-use — and we underwrite the yield assumption before you buy it.
01
Office Spaces
Grade-A developments for multinationals, startups and institutional occupiers.
02
Retail
High-street and destination retail with strong footfall and long-term rental potential.
03
SCO — Shop-Cum-Office
Independent plotted commercial permitting retail, office, hospitality and business use within a single asset.
04
Mixed-Use Developments
Integrated destinations combining offices, retail, hospitality, residences and entertainment.
Featured Developers
Trusted developer partnerships
Verified opportunities backed by market intelligence and independent advisory.
India's leading luxury developer, with iconic residential, commercial and mixed-use landmarks across Gurugram. The benchmark for resale retention.
View projects
Globally recognised for premium residential communities, integrated townships and low-density luxury planning.
View projects
Innovation, sustainability and design excellence, backed by trusted corporate governance.
View projects
Premium luxury residences focused on architecture, build quality and elevated living experiences.
View projects
Renowned for exceptional construction quality, meticulous craftsmanship and integrated residential developments.
View projects
Contemporary luxury residences and commercial landmarks across Golf Course Extension and the SPR corridor.
View projects
Also empanelled
Signature Global
Smartworld
Conscient
Trevoc
Paras
Whiteland
BPTP
Adani Realty
Experion
ATS
Buying Process
A structured advisory experience
Eight stages, one advisor. From the first conversation to resale, years later.
01
Initial Consultation
Understanding your lifestyle, investment objectives, budget and timelines.
02
Market Research
Curated opportunities matched to your specific requirements.
03
Project Evaluation
Developer reputation, pricing analysis, location potential and appreciation outlook.
04
Site Visits
Private guided visits with detailed project presentations.
05
Commercial Negotiation
Professional representation to secure favourable commercial terms.
06
Booking & Documentation
Booking assistance, legal coordination, financing support and documentation.
07
Construction Updates
Regular verified progress reporting through to possession.
08
Possession & Beyond
Handover assistance, leasing support and future resale advisory.
Investment Benefits
Why invest in Gurugram's
primary market
I
Capital Appreciation
Early-stage entry typically captures the value uplift across the construction cycle.
II
Rental Income
Premium residential and commercial developments sustain strong rental demand.
III
Infrastructure Growth
Metro expansion, expressways and new business districts continue to strengthen long-term demand.
IV
Developer Incentives
Launch pricing, flexible payment plans and allocation available only pre-public release.
V
Modern Communities
Integrated townships combining lifestyle, wellness, education, retail and workspace.
VI
Future-Ready Assets
Energy-efficient construction, smart technology and sustainable urban planning.
FAQs
Frequently asked questions
Something not covered here? An advisor responds directly — usually the same day.
Ask us01What is the primary market?
Newly launched, under-construction and ready-to-move projects sold directly by the developer — as opposed to resale, where you buy from an existing owner.
02Why buy through GREC rather than approaching the developer directly?
A developer's sales team is paid to sell that developer's project. We provide independent advisory, market comparisons, commercial negotiation, due diligence and financing coordination — so the decision rests on objective analysis rather than sales promotion. Our fee comes from the developer, so the price you pay is unchanged.
03Are all projects RERA registered?
We only recommend projects that comply with applicable regulatory requirements, including RERA registration where mandated. The registration number is disclosed on every listing.
04Which locations offer the highest investment potential?
Golf Course Road, Golf Course Extension Road, Dwarka Expressway, the Southern Peripheral Road, New Gurgaon and select emerging sectors continue to show strong long-term growth. Which is right for you depends on horizon and objective — they are not interchangeable.
05Do you assist with financing?
Yes. We run your file across multiple banks and NBFCs simultaneously so they compete on rate, processing fee and prepayment terms.
06Can NRIs invest through GREC?
Yes. We provide full advisory and transaction support for overseas clients — including funding structure, power of attorney, registry in absentia, and repatriation planned at purchase rather than discovered at sale.
Testimonials
What clients actually say
Got us allocation on a floor plate that never reached the public list.
K. SharmaNew Launch - Golf Course Ext
The fee came from the developer, so our price was unchanged. Advice we could trust.
D. MehtaPrimary - Dwarka Expressway
Construction-linked plan they modelled saved us funding the whole thing upfront.
S. KapoorUnder-construction - SPR
Independent comparison across four developers. No sales pressure, just numbers.
A. BhatiaPrimary - New Gurgaon
They knew which corridor pricing already assumed infrastructure that wasnt built yet.
R. NairInvestment - Sohna
They talked us out of the first tower we wanted. Six months later we understood why.
R. BajajPrimary - DLF
Got us allocation on a floor plate that never reached the public list.
K. SharmaNew Launch - Golf Course Ext
The fee came from the developer, so our price was unchanged. Advice we could trust.
D. MehtaPrimary - Dwarka Expressway
Construction-linked plan they modelled saved us funding the whole thing upfront.
S. KapoorUnder-construction - SPR
Independent comparison across four developers. No sales pressure, just numbers.
A. BhatiaPrimary - New Gurgaon
They knew which corridor pricing already assumed infrastructure that wasnt built yet.
R. NairInvestment - Sohna
Consultation
Discover the right opportunity
before the market does.
Whether you're purchasing your first luxury residence, investing in commercial real estate, or expanding a portfolio, GREC provides the market intelligence and strategic guidance to invest with confidence.
Advising beyond transactions.