Home
Services
Properties
Developers
Locations
Insights
About
Careers Contact Schedule a Consultation

About GREC

Advising beyond
transactions.

GREC INFRA — the Gurugram Real Estate Company — is a boutique advisory and brokerage firm dedicated to one city and one idea: that the right guidance is worth more than the transaction it makes possible.

We work with buyers, families, investors, NRIs, developers and institutions — leading with independent research and long-term perspective, not inventory.

OneCity, exclusively
AdvisoryLed, not listings-led
IndependentResearch over sales

Our Story

Because real estate is never just about property.

Every real estate decision shapes the future of an individual, a family, or a business. Such decisions deserve more than salesmanship — they deserve informed guidance, strategic thinking, market insight and complete transparency.

Founded by Ajay Aswani and Pranay Aswani, GREC INFRA brings together over 25 years of real estate experience with a contemporary approach built on technology, research and thoughtful advisory.

We advise clients across residential, commercial and investment real estate, working closely with leading developers to identify opportunities that align with each client's objectives and long-term vision.

Our approach begins with understanding our clients — not simply the property they seek, but their aspirations, investment objectives, financial priorities and long-term goals. By combining market insight with disciplined evaluation, we ensure every recommendation is thoughtful, objective and aligned with our clients' best interests.

Success here is measured not by the number of transactions we complete, but by the trust we earn, the relationships we build and the long-term value we create. Because real estate is never just about property — it is about people, purpose and possibilities.

The Gurugram Real Estate Company One market, understood deeply — rather than many, understood partly.

Leadership

The people who answer for the advice.

Together they established GREC INFRA with a clear purpose: to give clients the clarity and confidence to make informed real estate decisions.

Ajay Aswani, Founder & Chairman of GREC INFRA

Ajay Aswani

Founder & Chairman

With more than two decades in the industry, Ajay has developed a deep understanding of the Gurugram real estate market and built enduring relationships across it — with developers, institutions and the families who have returned to him for a second and third home.

Pranay Aswani, Founder & Managing Director of GREC INFRA

Pranay Aswani

Founder & Managing Director

Pranay brings a forward-looking perspective to the practice, with a focus on technology, market intelligence and data-driven decision-making — and on the client experience that surrounds every transaction, long after it closes.

Our Philosophy

People before property.

Every property is a personal story — a first home, a retirement, the foundation of a business, a wealth strategy for the next generation. Because every objective is different, our advice is never one-size-fits-all. It begins with understanding you.

01

Understand before advising

We start with your objective, your horizon and your constraints — not with a property we're keen to move.

02

Research before recommending

Every recommendation is backed by comparables, market intelligence and due diligence, so the advice is defensible.

03

Relationships beyond transactions

The relationship is meant to outlast the deal — through leasing, review, resale and whatever comes next.

Mission & Vision

What we're here to do

Mission

Trusted advisory through knowledge, transparency and long-term relationships.

To simplify complex real estate decisions by combining market expertise, professional integrity and strategic thinking — helping every client invest with confidence and create sustainable value through carefully informed decisions.

Vision

Gurugram's most trusted real estate advisory — not its largest.

Our ambition isn't scale. It's to be the most respected advisory firm in the city — recognised for independent thinking, market intelligence and enduring relationships — the preferred partner for buyers, investors, developers, institutions and family offices as Gurugram becomes a global destination.

Core Values

Principles that guide
every decision

01

Integrity

Trust is earned through honesty, transparency and ethical conduct — every time, not selectively.

02

Knowledge

Every recommendation is supported by research, market intelligence and continuous learning.

03

Excellence

Exceptional service through professionalism, attention to detail and disciplined execution.

04

Relationships

Not simply completing transactions, but building partnerships that continue for years.

05

Responsibility

Clients rely on us for major financial decisions — every recommendation carries that weight.

06

Long-Term Thinking

Sustainable value creation over short-term opportunity, always.

Our Network

Strong relationships,
stronger opportunities.

Over years in one market, we've built relationships across every part of the real estate ecosystem — giving clients broader access and genuinely end-to-end support.

Leading DevelopersLandownersArchitectsUrban Planners Interior DesignersLegal ProfessionalsFinancial Institutions Chartered AccountantsValuation ExpertsContractors ConsultantsInstitutional InvestorsFamily Offices

Market Presence

Focused on Gurugram.
Connected to opportunity.

Residential

Luxury apartmentsBuilder floorsVillasPlotsFarmhouses

Commercial

Office spacesRetailSCOMixed-useCommercial land

Land Acquisition

Residential dev.Commercial dev.InstitutionalInvestment land

Developer Partnerships

LaunchesSales strategyBrand positioningCollaborations

Our Brand Promise

Every recommendation
begins with one question.

“Is this the right decision for our client?”

01

We listen before we recommend

Every client has different objectives. We begin by understanding them.

02

We research before we advise

Every recommendation is supported by market intelligence and due diligence.

03

We remain transparent

Open communication is what builds lasting trust.

04

We think long term

Our advice is designed to create value well beyond today's transaction.

05

We stay committed

The relationship continues long after the purchase, sale or investment is complete.

FAQs

Frequently asked questions

Something not covered here? An advisor responds directly — usually the same day.

Ask us
01Is GREC a brokerage or an advisory firm?

Both, but in that order of emphasis. We facilitate transactions, but the work begins with strategic advice — understanding your objectives and researching opportunities before any property is recommended.

02Why focus only on Gurugram?

One market, understood deeply, beats many understood partly. Exclusive focus gives us sharper local intelligence, stronger developer relationships and a genuine read on each corridor — the things a multi-city firm can't match.

03Who are your clients?

Homebuyers, investors, NRIs, developers, family offices, corporations, institutions and landowners — anyone making a Gurugram real estate decision that deserves more than a listings portal.

04Do you only work with luxury property?

Premium residential and commercial is our strength, but the advisory extends across asset classes depending on what the client actually needs.

05How are you different from a traditional broker?

A broker tends to start with the property in front of them. We start with your objectives, research the options, assess the risks, and give independent advice — including telling you when not to buy.

06Can GREC help beyond the purchase?

Yes — financing, legal coordination, portfolio management, rental advisory, property management and exit planning. The relationship is built to continue.

Let's Talk

Build your next real estate
decision with us.

A home, a commercial investment, development land, or long-term portfolio guidance — whatever the decision, an advisor will help you make it with confidence.

Visit our office

1515, Magnum Global Park,
Golf Course Ext Rd, Sector 58,
Gurugram, Haryana 122011

+91 98119 90110 info@grecinfra.com

Advising beyond transactions. Building relationships beyond real estate.

WhatsApp Call now Enquire