We took four finished floors without funding a rupee of construction. The signing amount changed our maths.
Gupta FamilyCollaboration - Sushant Lok
Plot Owners · DLF Phases · Sushant Lok · South City
You own the plot.
You own the plot.
Keep the upside.
Sitting on an ageing kothi in DLF Phase 2? A single-storey house on a 500-yard plot that's worth more as four floors than as one home?
You have two options, and most owners only ever hear about one. Collaborate — we fund, design, approve and build, you take finished floors plus a signing amount, and never write a cheque. Or build turnkey on your own capital and keep every floor.
50:50Typical area share
16–20 moPlot to handover
EscrowedMilestone payments
The Two Models
Collaborate, or build
The right answer depends on one thing: whether you have the capital to fund construction, and whether you want to.
Most common
Collaboration
You contribute the plot. We contribute the capital, the approvals, the architecture and the execution. At handover, the built area is split — and you take a signing amount at agreement, before a single brick moves.
- You fund nothing — not construction, not approvals, not the architect
- Signing amount paid at agreement, in cash
- Typically 50:50 on a standard DLF-phase plot
- We carry the cost overrun, not you
- You keep finished floors to live in, rent or sell
Best forAn owner sitting on an ageing plot or single-storey house who wants finished floors without writing a cheque.
Full ownership
Turnkey Construction
You own it, you fund it, we build it. Fixed price against a defined specification, with payments held in a bank-monitored escrow and released against slab and finishing milestones — not against a phone call.
- You keep 100% of the built area
- Fixed price, agreed before we start
- Bank-escrowed, milestone-linked payments
- Specification fixed in writing, with a materials schedule
- Approvals, sanction and OC handled by us
Best forAn owner with capital who wants control of the specification and all of the output.
Term
Collaboration
Turnkey
Who funds construction
GREC, entirely
You
Signing amount
Paid to you at agreement
Not applicable
Area share
Typically 50:50 — adjusted for plot size, road width, sector
You keep 100%
Cost overrun risk
Ours
Fixed price protects you
Build timeline
16–20 months, plot to handover
16–20 months
Payments
None from you
Bank-escrowed, milestone-linked
Approvals & OC
Ours
Ours
The signing amount is the number most owners don't know they can ask for. Ask for it. Then ask what happens if the collaborator doesn't hand over on time.What we'd tell you even if you used someone else
The Process
Plot to keys, in seven stages
You sign once, at the start. After that the plot is a construction site and then it is four finished floors — with the same team accountable throughout.
01
Plot Assessment
Size, road width, sector, current FAR and what the completed floors will actually clear at in that pocket.
Site visitTitle checkFAR & setbacksComparable exits
Week 1
02
Offer & Terms
Area share, signing amount and timeline — in writing, before you commit to anything. If the numbers don't work for you, walk away here.
Area shareSigning amountPenalty clauseSpecification schedule
Week 2
03
Collaboration Agreement
Registered, with your lawyer reading it. Delay penalties, specification schedule and exit conditions all defined — not implied.
Registered agreementLegal coordinationSigning amount released
Week 3–4
04
Design & Sanction
Architecture, layout and building plan sanction. You approve the drawings before anything is demolished.
Architectural designLayout approvalBuilding plan sanctionStructural design
Month 2–3
05
Construction
Demolition, structure, MEP, finishing. Photographed weekly, reported monthly, and you can walk the site whenever you like.
StructureMEPFinishingWeekly photo recordSite access
Month 3–16
06
Handover
Occupation certificate, snag list closed, and your floors handed over — finished, not "substantially complete".
Occupation certificateSnaggingFloor allocationKeys
Month 17–20
07
Sell or Lease
If you want to monetise your floors, the same firm sells them — through our secondary desk, at a price we can defend with comparables.
ValuationBuyer sourcingLeasingRegistry
Ongoing
Specification
Where collaborations quietly fall apart
Not on the area share. On the specification — because it was agreed verbally, and the floors that arrive are not the floors that were described.
Structural design & steel grade
Brand-named fittings
Flooring, by room
Modular kitchen spec
Bathroom fittings & sanitaryware
Electrical & MEP schedule
Lift — make and capacity
Facade & external finish
Stilt parking allocation
Power backup provision
Waterproofing warranty
Snagging & defect liability
Ask any collaborator these four
We'll answer all of them, in writing, before you sign.
- What is your area share, and what is the signing amount?
- Who carries the cost overrun if steel moves 20%?
- Is there a penalty clause for late handover, and is it enforceable?
- Show me the last three plots you delivered — and give me the owners' numbers.
A collaborator who won't answer the fourth one is telling you something.
Fixed at agreement. In writing.
Every item above appears in the specification schedule attached to your agreement, with a named brand or grade. Not "premium fittings". Not "as per standard".
For Developers
Built the project.
Now sell it.
A separate line of work, for developers rather than plot owners. A well-built project that nobody understands will still sit unsold — so we handle the brand, the positioning and the channel that moves inventory.
01
Project Branding
Identity that creates distinction in a market where every tower promises the same six amenities.
- Brand strategy
- Project naming
- Identity & logo
- Brand guidelines
- Signage systems
- Sales gallery
- Collateral
- Digital presence
02
Sales Strategy
Positioning, pricing and the channel framework that actually moves inventory — guided by what buyers do, not what they say.
- Product positioning
- Pricing strategy
- Audience definition
- Sales planning
- Channel partner strategy
- Experience design
- Inventory planning
- Customer journey
03
Marketing & Launch
Integrated campaigns that build credibility first and enquiries second. The order matters.
- Launch strategy
- Digital marketing
- Performance marketing
- Social media
- Content strategy
- Public relations
- Experience marketing
- Lead generation
Also for developers
Land acquisitionMarket intelligenceProduct planningInvestor partnerships
Joint venturesChannel strategyDevelopment advisory
FAQs
Frequently asked questions
Something not covered here? Send us the plot address and we'll answer directly.
Get an offer01What is a collaboration, in plain terms?
You own a plot. Instead of selling it or funding a build yourself, you give a developer the right to build on it. They pay all costs. At the end, the finished floors are split between you — typically 50:50 — and you also take a cash signing amount at the start. You never write a cheque.
02What area share should I expect?
50:50 is standard on a 300–500 sq yd plot in the DLF Phases. It shifts with plot size, road width, sector and current land value. A wider road and a bigger plot both push the share in your favour — if you know to ask.
03What is a signing amount and is it negotiable?
Cash paid to you at agreement, before construction begins. Yes, it is negotiable — and it is the single number most owners don't realise they can push on.
04What happens if you don't hand over on time?
There is a penalty clause in the agreement, and it is real. Ask every collaborator you speak to whether theirs is, and whether it has ever been paid.
05Do you build outside the DLF Phases?
Sushant Lok, South City, Sector 14/15 and the older licensed colonies. The economics need a licensed plot with clear title and a sanctionable FAR — we'll tell you at the site visit whether yours qualifies.
06Can I sell my floors afterwards?
Yes, and we'll do it — through our secondary desk, priced against actual comparable transactions in your pocket rather than what the neighbour is asking.
Testimonials
What clients actually say
The specification schedule was in writing, brand by brand. No premium-fittings surprises.
A. SuriCollaboration - DLF Phase 3
Escrowed, milestone-linked payments. Money moved against slabs, not phone calls.
V. KhannaTurnkey - South City
They answered the fourth question - showed us three delivered plots and the owners numbers.
R. SabharwalCollaboration - Sector 15
Plot to keys in eighteen months, and the penalty clause was real, not decorative.
M. AhluwaliaTurnkey - DLF Phase 2
Sold two of our floors through their desk at a price they defended with comparables.
Bhardwaj FamilyCollaboration - Sushant Lok
We took four finished floors without funding a rupee of construction. The signing amount changed our maths.
Gupta FamilyCollaboration - Sushant Lok
The specification schedule was in writing, brand by brand. No premium-fittings surprises.
A. SuriCollaboration - DLF Phase 3
Escrowed, milestone-linked payments. Money moved against slabs, not phone calls.
V. KhannaTurnkey - South City
They answered the fourth question - showed us three delivered plots and the owners numbers.
R. SabharwalCollaboration - Sector 15
Plot to keys in eighteen months, and the penalty clause was real, not decorative.
M. AhluwaliaTurnkey - DLF Phase 2
Sold two of our floors through their desk at a price they defended with comparables.
Bhardwaj FamilyCollaboration - Sushant Lok
Get an Offer
Send us the plot.
We'll send back the numbers.
Area share, signing amount and timeline — in writing, within a week. No obligation, and no cost if you decide against it.
Or call the development desk directly: +91 98119 90110
Advising beyond transactions. Building beyond expectations.